By: Beth Casteel
The Monte Ahuja College of Business has added a new Sales Certificate program to its curriculum.
According to the College of Business’ website, the Professional Sales Certificate will “provide opportunities for students by enhancing their fundamental knowledge and developing sales skills that are desired by industry.”
In doing so, the Sales Certificate program will provide students with a hands-on curriculum that will allow them to use learned skills and apply them in a real-world setting.
The dean of the Monte Ahuja College of Business, Sanjay Putrevu, Ph.D., said the hope for the program is to help students through training, to gain a skill set in the following areas: negotiation, persuasion and communication.
“It’s not just about selling, it’s about building relationships, proper communication, learning about the needs of the customer, and trying to emphasize it in the best possible way,” Putrevu said. “It’s going to give the students a professional skill set that enhances their ability to communicate and enhance their ability to research their potential clients.”
The certificate program requires students to take a minimum of 15 credit hours. For those who are interested in adding more courses, the program does offer additional classes depending on their area of interest.
“One of the reasons we actually built the certificate is [because it] can also be an add-on to any degree,” Putrevu said. “It’s an easy transition for some majors, but the advantages apply to several majors.”
As Putrevu noted, the school designed the program in a way that will allow those who aren’t business majors to join the program without any difficulties.
Created from the ground up, the school’s primary goal was to make sure it took out some of the constructural constraints, like certain prerequisites, out of the equation so all students, no matter the major, could enroll in the program without needing additional classes under their belt.
While the sales certificate program is still in its early stages, Putrevu remains optimistic for the program’s future. He said he hopes to reach as many students as possible, to allow them to hone the skills they have already learned in their existing major.
“The reason I am so enthusiastic to make this happen is [because it is] not so much a new requirement, it’s more like [enhancing the] skill set you already have training in [your existing major],” Putrevu said. “We want to bring those skill sets to the top, and this certificate is designed to do just that. It helps you market yourself better, helps you make yourself valuable to potential employers. So I would encourage as many students as possible to do this.”
Original story published Sept. 17, 2018 on the Cleveland Stater. You can read it here.